— Link type —
Content Cluster Strategy
We audit your target landing page, map a topical content cluster around it, and build the supporting articles that signal authority to Google and earn links naturally.
⊙
We pick the sites
Landing page audit identifies exactly what needs to improve
✎
We write the content
Cluster content written and optimised by our team
⬢
Monthly delivery to your dashboard
Internal linking structure mapped and implemented
What's a content cluster strategy?
A content cluster is a group of pages built around a single target landing page. One central page covers your target topic in depth. A set of supporting articles cover related subtopics, each linking back to the central page. Google rewards this architecture because it signals genuine topical expertise, not just a single optimised page with no supporting evidence. The result: stronger rankings for your core landing page, wider keyword coverage across the cluster, and content that earns inbound links because it’s genuinely useful.
Best when…
Your landing page is thin and not ranking despite good backlinks
You’re targeting a competitive keyword that requires topical authority
Your site covers a topic but has no supporting content around it
You’ve recently launched a new service or product page
Not ideal when…
Your landing page already has strong supporting content
You’re in a niche with very limited related topics
You need links from third-party publishers rather than your own domain
Content clusters vs editorial placements: which do you need?
Both build authority, but through different mechanisms. Here is how to choose.
Editorial Placements
- New article pitched to third-party publishers
- Best for earning external inbound links
- Builds domain authority from external sources
- Results in 2-4 weeks per placement
Content Cluster Strategy
- Supporting articles on your own domain
- Best for topical authority and landing page rankings
- Builds authority from your own content architecture
- Content lives permanently on your site
Most clients use both. Editorial placements build inbound authority from external publishers. Content clusters build topical depth on your own domain. Used together, they compound.
How we build your content cluster
Four stages, managed entirely by us. You provide the target landing page URL and the topic. We handle the rest.
1
Landing Page Audit
We assess your target page for keyword targeting, content depth, internal link structure, and on-page signals. You get a clear picture of what’s holding it back.
2
Cluster Mapping
We identify the supporting topics your target page needs. Typically 6–12 subtopics, mapped by search intent and keyword opportunity.
3
Content Creation
Our team writes each supporting article, optimised for its target keyword and structured to pass authority to your landing page via internal links.
4
Delivery and Linking
Content is delivered ready to publish, with internal link recommendations documented. You publish, and the cluster starts building topical authority immediately.
How Intelligent Links approaches content clusters
We don’t produce generic blog posts. Most “content cluster” services churn out thin, keyword-stuffed articles that technically exist but add no real value. We write for the reader first. Each supporting article is researched, useful, and worthy of the inbound links you’re trying to earn. We match cluster topics to genuine search intent — not just adjacent keywords. A supporting article that doesn’t address what your audience actually searches for doesn’t help your landing page rank. We deliver with internal linking mapped out. You shouldn’t have to figure out the architecture yourself. We document every internal link recommendation as part of each delivery.
Which pack includes this?
Every pack includes a mix of link types. We pick what works best for your situation each month.
Growth
Higher volume, custom strategy → quote.
Common questions
Does a content cluster strategy actually improve rankings?
Yes. Google’s core algorithm rewards topical authority, demonstrated by having comprehensive, well-structured content across a topic area. Sites with strong content clusters consistently outrank thinner sites even with fewer external links.
How many supporting articles does my landing page need?
Typically 6–12, depending on the topic’s breadth and how competitive your target keyword is. We recommend the right cluster size as part of the initial landing page audit.
Does the content publish on my site or on third-party sites?
On your site. The cluster content lives permanently on your domain, builds your topical authority, and can earn inbound links over time. This is distinct from our editorial placements service, where content is pitched to third-party publishers.
Can I review the content before it’s published?
Yes. Because the content publishes on your site, you receive and review every article before it goes live. This is different from editorial placements, where the third-party publisher makes the final publishing decision.
Ready to build topical authority the right way?
A content cluster strategy works alongside our editorial placements service. Together they build authority from inside your domain and from external publishers. Pick the pack that fits your volume and we’ll start with an audit of your target landing page.